The dog Frida Firenze is always the protagonist, loves luxury and being the center of attention. He adores his owner and accompanies him through the shopping streets, and then takes a leap to the opening event of the trendy club, before returning to his loft.
Mundane and vain, it is a "Diva dog" who likes to pose for street style at the exit of the fashion shows and is, at the same time, at ease in the best salons of the city for the great soirée. No limits are given and every kind of look is guaranteed, mixing character and determination without renouncing the glam allure that gives him the weekly toilet, rigorously of his trustworthy coiffeur ».
- Tommaso Bencistà Falorni